About Us

we are your devoted ally in cultivating prosperity

The National Development and General Trading Company stands as a pioneering force in Lebanon's agriculture sector, tracing its roots back to 1998 when it was founded by the visionary Madani brothers. With a rich heritage spanning over four generations, our family has been deeply committed to cultivating the land and contributing to the nation's agricultural prosperity. As a family-driven enterprise, we uphold local values and prioritize economic growth, solidifying our position as the foremost leader in the country's agricultural landscape.
Our unwavering commitment to sustainability is evident in our diverse local workforce, ensuring that Lebanon's progress is both inclusive and environmentally responsible. At the core of our values is the belief in fair trade practices and environmental responsibility. We work closely with farmers, acting as custodians of the land to foster practices that not only benefit our business but also contribute to the greater good of the community. Our mission goes beyond the pursuit of profit; it is a dedication to cultivating a lasting legacy of family, community, and sustainable progress. As we continue to grow, innovate, and lead the way in Lebanon's agricultural sector, our legacy transcends mere business success—it becomes a testament to our commitment to family, community, and sustainable progress

In Numbers

Our Mission

At The National Development And General Trading Company, our mission is to foster sustainable agriculture in Lebanon. We are dedicated to importing high-quality agriculture products and distributing them across the entire nation, ensuring that our farmers have access to the best resources, knowledge, and technology available.

Our Vision

We envision a Lebanon where agriculture thrives, farmers prosper, and the nation enjoys food security. Our vision extends beyond profits; it's about contributing to the greater good of our community and the environment. We aspire to be at the forefront of the agricultural revolution in Lebanon, driving positive change in the sector.

Our Values

At The National Development And General Trading Company, our values are the pillars that define our commitment to transforming Lebanon's agricultural sector. Sustainability is at the core of our mission, driving us to prioritize environmental responsibility and the preservation of Lebanon's agricultural heritage. Excellence is not merely a standard but an integral part of our company culture, guiding our pursuit of top-notch products and services ... Read More

Testimonials